Petco
How do we get people to take "pet health and wellness" seriously?
Just think of pets as people... It's What We'd Want if We Were Pets.
This is the first work for an entirely new campaign and platform for Petco.
Directed by Harold Einstein.
Chase Kimball - Copywriter
Bernardo Gonzalez- Copywriter (cat)
Jesse Brown - Art Director
With Tom McQueen, George McQueen and others at Droga5.
And another one here…
Chase Kimball , Richard Langhorne- Copywriter
Jesse Brown, Zack Madrigal - Art Director
…and others at Droga5.