Newcastle
Newcastle won a Webby for best writing in social. Here's some of the things I had a hand in.
We started answering some of our more vocal Facebook commenters.
And, we invented a holiday to try and get people to drink a British beer around the 4th of July.
The campaign was covered in FastCo Create, Business Insider, the Wall Street Journal, Creativity, AdWeek, Agency Spy, and, most importantly, Drinking Made Easy.
With Nomi Malik, Kevin Weir, Chris Colliton, and Scott Bell at Droga5.